Today we’d like to introduce you to Maria Terziski.
Hi Maria , it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
The Reel Factor really came out of me seeing a gap. I’ve worked in video and marketing for a long time, and I kept noticing how many production companies were just order takers — you ask for a video, they make it, and that’s it. But to me, it’s not just about hitting record. It’s about understanding what actually grabs attention and what kind of content gives people value.
When I started The Reel Factor, I wanted to build something different — a model that puts strategy first. A lot of businesses don’t even realize the problems video can solve for them, whether it’s building trust, educating customers, or standing out in a crowded space. So instead of just delivering a video, I focus on helping them see the bigger picture and creating content that really works.
At the end of the day, I love keeping a pulse on what audiences pay attention to and finding ways to make video both approachable and effective. It’s been a fun ride so far, and honestly, I’m just excited to keep proving that video doesn’t have to be complicated to make a big impact.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Oh, definitely not a smooth road. Going into business for yourself requires a whole different level of self-reflection and mental adjustment. When you’re an employee, you can clock out at the end of the day — but when it’s your business, there’s no off switch. The commitment is unlike anything else.
I’ve always had side hustles as a single mom, but jumping in with both feet in a brand-new state, a new market, and not knowing anyone was a whole new ballgame. It’s pushed me to dig deep and really rise above the challenges that come with starting from scratch.
Another piece people don’t always see is the juggling act. I spend my days encouraging businesses to invest in video, and at the same time, I have to create video for my own business. Finding that balance between client work and growing my own brand is a challenge — but it’s also made me walk the walk. Every struggle has really sharpened me and reminded me why I chose this path in the first place.
As you know, we’re big fans of The Reel Factor. For our readers who might not be as familiar what can you tell them about the brand?
The Reel Factor is a video marketing agency that helps small and mid-sized businesses grow through short-form content like Reels, TikToks, YouTube Shorts, and Stories. We also produce podcasts and digital series for brands that want to take their content further.
What sets us apart is that we’re strategy-driven, not just an order-taking production company. We look at what actually works — what holds attention, delivers value, and builds trust — and we design content around that. Our goal is to make video approachable, effective, and consistent for businesses that may not have the time or resources to figure it out on their own.
Right now, we’re known for creating high-impact video campaigns that boost visibility and engagement, and I’m most proud that our clients see us as partners, not just producers.
In the next 30 days, we’re also expanding our services with options like a DIY Video Kickstart Kit, virtual coaching sessions, editing-only plans, and a script/prompt subscription. These new offerings came directly from client requests and will make video more accessible to businesses at any stage.
At the core, The Reel Factor is about helping brands show up authentically with video and giving them the tools to stand out in today’s fast-moving digital world.
What does success mean to you?
I define success as seeing my clients succeed because of the videos we create together. That’s really the heartbeat of The Reel Factor. I didn’t start this business just to get by — I started it because I wanted to make a real difference for other businesses. When I see our work helping them stand out, connect with their audience, and grow, that’s success to me.
What matters most is spotlighting people for who they really are — their expertise, their values, their authenticity. We live in a time when people want to know that their money is going toward quality products and services, backed by businesses that they can actually trust. Getting owners or their employees on camera to share their mission and vision is one step closer to that kind of transparency.
At the end of the day, success is about more than just views or metrics. It’s about creating meaningful content that builds trust and helps businesses thrive, while also reminding me why I chose this path — to do work that matters.
Contact Info:
- Website: https://thereelfactor.co
- Instagram: @thereelfactor
- Facebook: @thereelfactor
