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Life & Work with Yuri Cunza

Today we’d like to introduce you to Yuri Cunza.

Yuri Cunza

Hi Yuri, it’s an honor to have you on the platform. Thanks for sharing your story with us – to start, maybe you can share some of your backstory with our readers.
My journey is one of exploration and discovery and circumstance. I left Lima, Peru, to study medicine at the University of the Northeast (UNNE) in Corrientes, Argentina, soon after completing high school. Growing up, I was involved in performing arts, media, and audio-visual content creation, which I continue even today. I trained in acting at the International Theater Institute (ITI-UNESCO) and Peruvian Theater Center (CPT) in Lima, Peru. At age 13, I earned a scholarship to continue my studies under the guidance of veteran theater director and educator Eduardo Navarro. When I moved to Nashville in the early ’90s, my medical school credits wouldn’t transfer. So, I decided to start from scratch and pursue my passion for the arts. I enrolled in the inaugural film program at Watkins College of Art, where I earned my B.F.A in Film Directing. My broadcast professional experience during this transition between South America and the U.S. includes some theater, acting training, the television series Mujeres Sin Fronteras (Women without Frontiers) for CVC- Argentina and Hispanos de Hoy (Hispanics Today), a weekly bilingual television segment, serving as co-host thanks to veteran television personality Teresa Hannah for the local NBC affiliate WSMV-Channel 4 Nashville.

By the late 90s, I was independently producing the Latin American Cinema Series and the International Film Forum at the Belcourt, Nashville’s historical theater. In 1999, I was listed in the Report on Latino Culture and Traditional Arts in Tennessee, prepared for the Tennessee Arts Commission Folk Arts Program by renowned civil rights lawyer and educator,   Norma Cantú, PH.D, the first Latina appointed to serve as Chair of the US Commission on Civil Rights, the at the University of Texas. This led to being identified as a resource in Nashville when our Hispanic population was experiencing unprecedented growth.

This sudden visibility led to frequent invitations to serve on numerous prominent non-profit boards—an opportunity I embraced to represent my community. Nashville was growing, and the Hispanic population with it. Our voices needed to be heard, which has been and continues to be challenging for many, given the controversial nature of the growth. My perspectives on diversity issues have been influenced by living in different Latin-American countries, shaping my work: ‘rich in powerful messages of strong social content,’ as once described by one media outlet. Under the Skin, a documentary I wrote, directed, and produced in 2001, takes a profound look into the dynamics of racial diversity in human relations -representing accurately America’s multicultural dimension. The official selection of the Nashville Independent Film Festival in 2002 and the 2003 International Film Forum, Under the Skin, premiered on WSMV Ch-4 Nashville on July 8, 2001.

In 2003, I launched La Noticia newspaper in Nashville, a Spanish language publication where I continue serving as Editor-in-Chief and co-publisher. Most notable, La Noticia Nashville appears as part of the published content of The Contributor via a strategic partnership resulting from challenges experienced during the Covid-19 pandemic; the Contributor is a non-profit social enterprise in Nashville, Tennessee, that creates economic opportunity with dignity by investing in the lives of people experiencing homelessness and poverty. It prints a street newspaper that provides over 300 individuals experiencing homelessness and poverty with a pathway to earn income through the sale of The Contributor. Vendors purchase each paper sold for $0.75 and sell it to their customers on the streets for $2.00. I became a U.S. citizen on September 22, 2006, at a citizenship ceremony by United States federal judge Robert Echols at The Hermitage, home of U.S. President Andrew Jackson.
In addition, from 2010-17, I completed executive education programs at Mendoza School of Business at the University of Notre Dame through the Non-Profit Executive Programs offered by the University of Notre Dame in partnership with the U.S Hispanic Chamber of Commerce Foundation. In 2012, I completed the Harvard Kennedy School Executive Education Program on Creating Collaborative Solutions, focusing on Innovations in Governance, Principled Negotiation, Adaptive Leadership, Executive Core Qualification, and Public Sector Innovation.

Around mid-2003, I was invited to join the Nashville Area Hispanic Chamber of Commerce board of directors, being elected to serve a term as board chair the following year until December 2006. Due to our unprecedented growth and prominence, I recall the board of directors proposing that I become their first CEO once my term ended. At that time, the organization was still small in financial resources but big enough to impact Music City positively. So, I continued supporting the organization as a volunteer Executive Director until 2009, when the board officially created the position I hold today as President and CEO.

On October 2, 2017, joined by our Nashville Area Hispanic Chamber of Commerce delegation, I received the Chamber of The Year Award from the United States Hispanic Chamber of Commerce (USHCC). The USHCC recognizes the Chamber of the Year from more than 200 Hispanic Chambers of Commerce nationwide. An independent panel of judges selects award recipients based on their contributions to their commercial ecosystems, outstanding accomplishments, quality of service, innovation of programs, leadership, and commitment to the Hispanic business community.

In September 2018, I was honored to be selected to serve on the Board of Directors for the United States Hispanic Chamber of Commerce. This achievement is not only a personal honor but also a shared accomplishment with our Nashville Area Hispanic Chamber and its members. As the largest Hispanic business organization in the United States, the USHCC, through our representation, now includes Nashville and Tennessee in its board. The USHCC was founded in 1979 and is headquartered in Washington, DC. The chamber promotes the economic growth and development of entrepreneurs. It represents the interests of more than 5 million Hispanic-owned businesses in the U.S. that contribute more than $800 billion to the American economy.

I am a co-founder of the NAHCC Foundation, established in 2008 with a mission to enhance educational opportunities for Hispanic youth and ignite children’s interest in future discoveries and technologies. Our aim is to address issues that push families and individuals into economic despair. Our work includes advocating for the resolution of socio-economic disparities faced by Hispanics in the U.S. I am a member of the Tennessee Advisory Committee for the U.S. Global Leadership Coalition and The Partnership For A New American Economy, and continue involved with various prominent local, regional, and national organizations.

Let’s dig a little deeper into the story – has it been an easy path overall, and if not, what challenges have you had to overcome?

In the unique journey of being a foreign-born individual of Hispanic heritage, the path is often accompanied by distinct challenges that demand resilience, adaptability, and hope. Integration into a new cultural milieu is an intricate dance, requiring one to navigate unfamiliar circumstances while striving to preserve the essence of one’s heritage. The tapestry of experiences, though rich and diverse, can also pose hurdles in the form of stereotypes and misconceptions that are sometimes attached to individuals from Hispanic (or “other”) backgrounds in America. The journey involves not only adapting to a new way of life but also contending with preconceived notions that may cast shadows on individuals’ true character and capabilities. Overcoming such stereotypes demands perseverance and a commitment to breaking down barriers through understanding, education, and fostering open dialogue. Yet, within these challenges lies the opportunity for personal growth and within the broader community. By embracing the richness of your heritage and actively participating in the cultural exchange, you contribute to the tapestry of diversity that makes the American experience so vibrant. In the face of adversity, remember that each step is a testament to your strength and resilience. Your journey is not defined by the challenges encountered but by how you navigate and overcome them. As you continue on this path, may you find allies and kindred spirits who appreciate your uniqueness, ultimately making the journey richer and more rewarding. This is why I call Nashville home despite not being born here.
I have often said that our Hispanic community is persistently perceived as a community in need. While it may indeed need various things, it’s not in need of your pity; rather, it is in need of respect, an opportunity, and, most importantly, appreciation—both culturally and politically.

Let’s switch gears a bit and talk business. What should we know about your work?
I am a multimedia creative. Non-profit management professional. Social entrepreneur, media professional, journalist, actor, visual artist, business leader, and community advocate.

Alright, so to wrap up, is there anything else you’d like to share with us?
The Nashville Area Hispanic Chamber of Commerce is a chamber of commerce in Nashville, Tennessee; in 2008, it opposed a local English-only measure. Established in January 2000 as a 501 (c)6 non-profit corporation, the Nashville Area Hispanic Chamber of Commerce is Tennessee’s oldest, longest-running Hispanic business membership organization, actively promoting Hispanic entrepreneurs’ economic growth and development. The NAHCC represents the interests of small business members in Nashville and surrounding areas. The NAHCC connects entrepreneurs and micro-enterprises, facilitating strategic alliances, networking, and sharing of business and financial best practices.
* On March 29, 2016, led by its President & CEO, Yuri Cunza, the NAHCC signed an inter-chamber cooperative agreement with the Nashville Black Chamber of Commerce. A similar agreement was signed by the NAHCC in October with the Nashville LGBT Chamber of Commerce and on March 22, 2017, with Williamson Inc., chamber of commerce.
* In February 2017, the Nashville Area Hispanic Chamber of Commerce was one of two Hispanic chambers in the country to obtain the prestigious Chamber Training Institute (CTI) National Certification designation presented by the University of Notre Dame through the United States Hispanic Chamber of Commerce Foundation, in collaboration with the US Black Chambers, Inc., the US Pan Asian American Chamber of Commerce, and the National Gay & Lesbian Chamber of Commerce. On October 2, 2017, NAHCC President & CEO Yuri Cunza received on behalf of the Nashville Area Hispanic Chamber of Commerce the prestigious Chamber of The Year Award by the United States Hispanic Chamber of Commerce (USHCC) at their National Convention in Dallas, Texas. The USHCC recognizes the Chamber of the Year from among more than 250 Hispanic Chambers of Commerce throughout the nation. An independent panel of judges selects award recipients based on their contributions to their commercial ecosystems, outstanding accomplishments, quality of service, innovation of programs, leadership, and commitment to the Hispanic business community.
* On March 1, 2018, the NAHCC joined the United States Hispanic Chamber of Commerce, urging Congress to take immediate action to protect the DACA program. “On behalf of approximately 2,000 Hispanic-owned businesses in Tennessee, we strongly urge Congress to take immediate action to provide a permanent resolution for DACA recipients,” said Yuri Cunza, President & CEO of the Nashville Area Hispanic Chamber of Commerce. “The lack of certainty has caused confusion and fear among DACA-eligible young adults. Congressional inaction will result in losing our community’s highly educated and skilled workforce.” Cunza has served on the advisory board for Scarritt-Bennett Center’s “Celebration of Cultures,” the National Academy of Television Arts & Science’s board of Governors and the board of directors for the Belcourt Theatre, The Nashville Film Festival, and the American Red Cross and more than a dozen more other organizations; ranging from business, health, non-profit, arts, and culture. Cunza is a member of many national organizations, including the National Association of Latino Independent Producers (NALIP), the Screen Actors Guild (SAG), the National Association of Hispanic Journalists, and The National Council LA RAZA. Locally, he is a new Downtown Nashville Rotary Club member among civic groups. He has served on the boards of the HIV/AIDS research-based Comprehensive Care Center and Street Works, the Metro General Hospital’s “Friends in General Board.”
* In July 2010, Cunza was elected Council Member at Large to the Nashville branch of the Screen Actors Guild (SAG-AFTRA). He served on the board of Historic Nashville Inc., Sister Cities of Nashville, and the Community-based AIDS service organization Nashville Cares.
* In September 2013, The Tennessee Titans selected Cunza to receive the annual Titans Hispanic Heritage Leadership Award. On September 15, 2013, Yuri Cunza was presented with the SBA (U.S Small Business Administration) ‘Community Leadership Award’ by SBA-Tennessee District Director Walter Perry during a ceremony at Belmont University to mark the beginning of Hispanic Heritage Month.
* On December 10, 2014, Yuri Cunza received the Outstanding Service to Forward Human Rights Award at Tennessee’s Human Rights Day ceremony at the First Amendment Center in Nashville.
* In May 2015, Cunza received the 2015 Avant-Garde MOSAIC Award for the ‘Advancement of Diversity’ from the American Advertising Federation – Nashville.
* In 2017, Cunza was appointed to the Business Advisory Board for Fisk University, a private historically black university founded 1866 in Nashville, Tennessee, and the first African-American institution to gain accreditation by the Southern Association of Colleges and Schools.
* In 2021, Cunza was selected as one of 44 participants for the Leadership Nashville class 2022.
* In 2023, he was appointed to the Tennessee World Affairs Council (TNWAC) board of directors, Cheekwood, and the Nashville Symphony. Since 2010, Cunza has been named in Nashville Post’s “In Charge” list of business and community leaders.
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Image Credits
All images belong to Yuri Cunza / Nashville Area Hispanic Chamber of Commerce

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