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Inspiring Conversations with Trevor Jones of Rhythm Collective

Today we’d like to introduce you to Trevor Jones.

Hi Trevor, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’ve spent over 26,000 hours in my career tracking marketing and advertising, using data to guide decisions. Creative ideas and gut feelings don’t exist around here. Everything we do is built on proof, not guesses.

Before starting Rhythm Collective, I worked closely with service-based companies and learned how to turn marketing from an expense into a reliable growth engine. Over time, I realized that most businesses didn’t just need more leads. They needed better strategy, stronger creative, and someone who understood how marketing connects to revenue.

That’s what led to Rhythm Collective. I wanted to build a creative agency that doesn’t just make things look good but makes them perform. We blend design, storytelling, and performance marketing to help businesses grow with purpose.

Today, we work with brands across East Tennessee and beyond, helping them build a clear identity, increase visibility, and see measurable results. It’s been a journey built on data, learning, and hard work, but it’s the kind of work I love doing every day.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Definitely not a smooth road. Building anything worthwhile never is.

When I started Rhythm Collective, I was balancing multiple businesses, learning how to build systems, and figuring out how to scale creative work without losing quality. The hardest part has always been managing growth while keeping the standard high. Clients don’t hire us to experiment. They expect results, and that means every project has to be done right the first time.

There were moments where we had to slow down and rebuild processes, where I had to learn to delegate better, and where I had to remind myself that not every opportunity is the right one. The creative world can be noisy, but I’ve learned to trust the data, stay disciplined, and keep our mission clear.

Every challenge has sharpened the agency. It’s made us stronger, more structured, and more focused on helping businesses grow in a way that’s predictable and sustainable.

Thanks – so what else should our readers know about Rhythm Collective?
Rhythm Collective is a creative marketing agency built for impact. We work with growing businesses that want their brand, website, and advertising to actually move the needle. Our team blends creative thinking with data-driven strategy to help companies grow with purpose.

We handle everything from branding and website design to full-scale marketing management. What sets us apart is how we think — everything is measured, tracked, and refined. We don’t rely on buzzwords or “creative instinct.” Every campaign we run is backed by real data and proven strategy.

Our clients trust us because we’ve generated over $140 million in revenue for service-based businesses through smart marketing. We’re not chasing trends; we’re focused on creating brands that last and systems that scale.

Brand-wise, I’m most proud that Rhythm Collective has become known for being the agency that cares about performance as much as design. We make beautiful things, but they also work. That balance is rare, and it’s what defines us.

I want people to know that Rhythm Collective isn’t just another agency. We’re a partner that helps you understand your numbers, build your brand identity, and create marketing that delivers measurable growth.

Can you share something surprising about yourself?
Most people see me as the marketing guy — the one who’s all about data, systems, and strategy — but what surprises people is how much I actually enjoy building things from the ground up. I love the creative process behind starting new brands, structuring teams, and figuring out how all the moving parts connect.

I’ve helped launch and grow several businesses outside of Rhythm Collective, from popcorn to solar to patented products. Each one taught me something new about marketing and leadership that I bring back into the agency. It’s how I stay sharp and keep our work relevant in the real world.

At the end of the day, I’m just wired to build. Whether it’s a business, a campaign, or a strategy, I like taking something that starts as an idea and turning it into something that actually works.

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