Today we’d like to introduce you to Shannon Herron
Hi Shannon, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’m Shannon Herron, a creative professional with a passion for promoting the vibrant art community here in Knoxville. I grew up just down the road in Maryville, TN — and was always drawn to music and visual storytelling as a kid, so it’s no surprise that I ended up building a career in the arts.
I earned both my Bachelor’s degree in Fine Art and a Master’s in Transmedia Design from the University of Tennessee. After starting my career at UT’s Center for Student Engagement, I transitioned to Dogwood Arts in 2018, where I now serve as the Marketing & Creative Director. In this role, I get to blend design, marketing strategy, and storytelling to promote the 20+ annual events and programs hosted by our organization.
We all face challenges, but looking back would you describe it as a relatively smooth road?
My biggest professional challenge has been navigating a field where I initially lacked formal education. For the first few years of my career, “fake it till you make it” became my mantra. While my background is in graphic design, I quickly found that it naturally intersects with marketing—especially in the nonprofit world, where teams are often lean, and versatility is key.
As you know, we’re big fans of Dogwood Arts. For our readers who might not be as familiar what can you tell them about the brand?
What began as a neighborhood beautification project in 1955 has blossomed into one of the longest-running nonprofit organizations in our region. The Dogwood Arts story began in 1947 when a journalist visited and wrote, “Knoxville is the ugliest city I ever saw in America, with the possible exception of some mill town in New England.” Upon reading his account, the Knoxville Garden Club led by Betsey Creekmore & Martha Ashe decided they would prove him wrong and showcase the natural beauty of the city they loved so much. Thus, the seeds of the very first Dogwood Trail were planted.
By 1961, so many visitors were flocking to Knoxville to see the spring-blooming Dogwood trees along the Trails that area businesses and community leaders felt more entertainment was needed — articles of incorporation were written and the very first Dogwood Arts Festival was born.
From the very beginning, Dogwood Arts has been a community-driven initiative. Today, they continue to promote and celebrate the art, culture, and natural beauty of East Tennessee with more than 20 annual events and programs.
A few of our events include the Dogwood Arts Festival, Chalk Walk, Featured Gardens, Southern Skies Music & Whiskey Festival, Art Kits for Kids, House & Garden Show, Regional Art Exhibition, Bazillion Blooms, and many more!
What matters most to you?
Dogwood Arts is more than just a festival—it’s a movement that continues to shape the region’s cultural identity. With year-round programming, including public art initiatives and educational outreach, the organization ensures that creativity flourishes long after the dogwood blooms have fallen.
As Knoxville welcomes another season of color and creativity, Dogwood Arts stands as a testament to the power of art, music, and nature in bringing communities together. Whether you’re a lifelong resident or a first-time visitor, Dogwood Arts promises a unique celebration that is not to be missed.
Contact Info:
- Website: https://www.dogwoodarts.com/
- Instagram: https://www.instagram.com/dogwoodarts/
- Facebook: https://www.facebook.com/dogwoodartsknox
- Twitter: https://x.com/dogwoodarts
- Youtube: https://www.youtube.com/@dogwoodarts
