Today we’d like to introduce you to Sarah Reagan.
Hi Sarah, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
We actually met as parents before we ever became business partners. Our kids are the same age, and we got to know each other during a local music class at the Gatlinburg Community Center. At the time, Taylor had already started Appalachian Wedding Company, and as we got to talking, we realized we shared a similar vision and work ethic. Taylor was a on staff at a local church, and Sarah was a public school teacher. We both saw an opportunity to offer simple, meaningful weddings that didn’t require a big budget or months of planning. Not long after, we decided to team up and run the business together.
As Appalachian Wedding Company grew, we reached a point where expansion felt like the right next step. That’s when we had the opportunity to acquire Hillbilly Weddings from Rev. Dan Rhymer—a true Gatlinburg native who had built something really special over 25 years. He’s since retired, and we’ve carried the torch forward with a lot of respect for what he created.
We started offering Hillbilly Weddings at Sarah’s family property in Pittman Center, right by the river. We still do our Riverside ceremonies there, and we’ve also expanded to host Hillbilly Weddings at Chapel in the Glen in Gatlinburg. It’s been a fun, meaningful journey, and we’re proud of how both businesses continue to grow while staying true to what makes them feel personal and authentic.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It’s definitely been a little bit of both. In some ways, it’s been surprisingly smooth, especially when you consider that Taylor was a pastor and Sarah was a public school teacher. Neither of us came into this with a business background. We’ve learned everything by doing—trying things, figuring out what works, what doesn’t, and adjusting as we go.
There have absolutely been bumps in the road, but we’ve honestly enjoyed the process. Every challenge has been a chance to learn, and over time, those lessons have helped us make smarter decisions and build a better experience for our clients. The more we grow, the more we’ve found our rhythm, and we’re proud of how far we’ve come just by being open to learning and staying focused on what really matters.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
At Hillbilly Weddings, we specialize in simple, heartfelt ceremonies that are relaxed, personal, and full of charm. Our most popular option features an ordained Christian minister in bib overalls, faux florals, and a beautiful riverside setting or a quaint little chapel tucked into the trees. It’s intentionally low-key, designed for couples who just want to focus on each other without the stress or cost of a traditional wedding.
We also run Appalachian Wedding Company, which offers full-scale wedding packages at scenic venues throughout the Smoky Mountains. That side of the business includes coordination, photography, and reception options, so we’ve been able to serve couples who want something a little more elaborate but still easy and beautiful.
What really sets us apart is how we make people feel. Whether it’s a quick elopement or a full wedding day, we care deeply about the experience. When we get it just right with a meaningful ceremony, beautiful photography, and an overall smooth, joyful day, that’s what we’re most proud of. We’ve had couples cry happy tears, send us thank-you notes months later, and tell us they felt seen and celebrated. That’s the heart of our work and why we love what we do.
If we knew you growing up, how would we have described you?
Sarah: I grew up in Sevier County, so this area has always felt like home. I was a bit shy as a kid, but I stayed busy. I was in Girl Scouts, I danced, I sang, and I went to Gatlinburg-Pittman High School before heading to Belmont University in Nashville, where I earned both my undergraduate and master’s degrees.
Growing up here has really shaped the way I approach this business. I know the area inside and out, so I love being able to help couples with local recommendations for hair and makeup, restaurants, lodging, and more. My dad owned a wedding chapel, so I grew up around weddings. Seeing how special those moments were for couples really stuck with me. When he passed away in October 2023, this work took on even more meaning. He was an entrepreneur, and following in his footsteps helps me feel close to him.
Taylor: I was an outgoing and friendly kid who loved being social and making new friends. People used to compliment my mom on how polite I was, and that’s something that has stuck with me and served me well throughout life. I’ve always been a huge music lover. I grew up on classic 90s music, and that passion carried into my teenage years. I was in choir, and going to concerts was one of my favorite ways to connect with people. Music is still a big part of my life today.
The concert-going and music-loving side of me is really what drives my passion for creating deep, meaningful settings and experiences for others. I always felt so connected to the energy and presence of a live concert—it was almost spiritual. That sense of being fully in the moment is something I try to recreate in every wedding we do. It’s a big part of why I love this work.
Pricing:
- $225 simple ceremony
- $400 simple ceremony+ professional photography (including rights to all images)
Contact Info:
- Website: https://www.Gatlinburghillbillyweddings.com
- Facebook: https://www.facebook.com/HillbillyWeddings
