Today we’d like to introduce you to Grace Li
Hi Grace, so excited to have you with us today. What can you tell us about your story?
I started GraceCakeUS in 2021 with a passion for sharing authentic Chinese treats with people across the U.S. As an immigrant and skilled baker, I wanted to introduce traditional Chinese desserts to a wider audience. Today, we ship delicate, handmade pastries and mooncakes nationwide, allowing more people to experience the rich flavors of my heritage.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It hasn’t always been a smooth road. One of the biggest struggles was introducing our products to a wider audience in the U.S., where they weren’t as familiar. Educating customers about the flavors, ingredients, and cultural significance of treats like mooncakes took time and effort.
Another major difficulty was navigating the legal and accounting systems in the U.S., which are very different from those in China. It took me a long time to learn these processes, from business registration and tax regulations to financial management. Adapting to these new systems was overwhelming at times, but I knew it was essential for running a successful business.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
GraceCakeUS is a bakery dedicated to bringing authentic Chinese pastries and desserts to customers across the U.S. We specialize in handmade mooncakes, delicate pastries, Asian-style cakes, and traditional treats that celebrate Asian culture and flavors.
What sets us apart is our commitment to quality, authenticity, and inclusivity. Each product is carefully crafted to honor traditional recipes while adapting to modern tastes. We also strive to make our treats accessible to more people by offering options like gluten-free and vegetarian treats.
We take great pride in sharing the rich heritage of Chinese baking with a wider audience, making our treats more than just desserts—they are cultural experiences. Our customers appreciate the care and craftsmanship that go into each bite, whether they’re enjoying a taste of home or discovering these flavors for the first time.
At GraceCakeUS, we believe food connects people, and we are honored to be a bridge between tradition and new experiences. Whether for celebrations, gifts, or everyday enjoyment, we’re here to bring a little sweetness and culture to every order. We ship nationwide, participate in farmer’s markets, and have even had the opportunity to collaborate with a local K-pop store.
Any big plans?
At GraceCakeUS, we’re always looking for ways to grow and share our passion for authentic Chinese pastries with even more people. In the future, we plan to expand our product line with new flavors and seasonal treats, ensuring that there’s always something exciting for our customers to enjoy.
We’re also looking forward to increasing our presence at farmers markets and pop-up events, allowing more people to experience our fresh, handmade pastries in person. Additionally, we hope to collaborate with more businesses, offering our treats as wedding favors, corporate gifts, and employee appreciation packages.
Another big goal is to improve our packaging and shipping solutions to ensure our delicate pastries arrive even fresher and in perfect condition, no matter where they’re sent.
Long-term, we dream of opening a physical storefront where customers can walk in and experience the magic of GraceCakeUS firsthand. But for now, we’re focused on growing our reach, refining our products, and continuing to share the beauty of Chinese baking with people across the U.S.
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