Today we’d like to introduce you to Alfie Rowan
Hi Alfie, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Rowan Hall Interiors began as a happy accident, born out of a need for creativity and connection. When my children were young, I needed a hobby to get me out of the house, so I opened a small gift shop at Southern Market in Knoxville, Tennessee. Customers loved the way the shop was styled, and soon they began asking for help with their own spaces. What started as picking accessories and styling bookcases quickly grew into a passion for interior design.
I had the guidance of an aunt who was a professional interior designer, and with her support, I started taking on small projects. Although I had no formal training, I relied on my natural eye for design, voracious reading, and learning through every opportunity. As my children grew older, I dedicated more time to the business, hired a team, and began taking on larger, more complex projects. Today, Rowan Hall Interiors is a full-service interior design firm working on everything from selecting finishes for new builds to furnishing 10,000-square-foot homes across the country. It’s been a remarkable journey of growth and transformation, and I couldn’t be more grateful for where we are today.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Absolutely not—like any journey, this one has had its share of bumps along the way. When I started, resources and mentorship for new designers were limited, and I often felt like I was figuring it out as I went. While my aunt was a fantastic resource, the lack of a broader design community made the learning curve steep.
One of the biggest challenges has been balancing the creative side of interior design with the operational demands of running a business. I may know how to design a beautiful space, but being a CEO, HR manager, and marketing director all at once? That’s a different story. Learning how to navigate hiring, managing employees, and budgeting while maintaining the creative heart of the business has been a constant challenge—and a significant area of personal growth.
Even now, the interior design industry evolves constantly, requiring adaptability and a commitment to learning. Despite these struggles, every challenge has been an opportunity to refine my skills, grow my business, and deepen my passion for what I do.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Rowan Hall Interiors, a Knoxville-based full-service interior design firm, specializes in creating stylish homes where warmth and comfort seamlessly coexist with uncompromising beauty and design. Our signature style, characterized by effortless sophistication, is always balanced by a welcoming ambiance that ensures each space feels like home. Led by award-winning designer Alfie Rowan, we craft homes that embody practical luxury, tailored for those with discerning tastes who cherish both beauty and the people they share it with.
What sets us apart is our perfected 15-step, white-glove process, honed over 20 years. This meticulous approach ensures a stress-free design journey, from the initial consultation to the grand reveal. Our team takes care of every detail, working behind the scenes to transform your vision into a curated living space that reflects your lifestyle and individuality. When you work with Rowan Hall Interiors, you’re choosing an elevated, luxury experience where your dream home is thoughtfully brought to life.
Whether you’re ready to dive in with an initial consultation or want to learn more about how we can assist you, we’re here to guide you every step of the way. Contact us today to begin your journey toward a beautifully designed, personalized sanctuary that you’ll enjoy for years to come.
Have you learned any interesting or important lessons due to the Covid-19 Crisis?
The Covid-19 crisis taught us to adapt in ways we never imagined. First, it showed us just how much work could be done remotely. Zoom became our best friend, FaceTime allowed us to communicate effectively with contractors on-site, and mailing samples became second nature. These tools significantly reduced travel time, making our processes more efficient.
The pandemic also broadened our reach. Suddenly, working with clients and collaborators across the country felt seamless. During this time, I worked with a business coach in the Midwest, a remote assistant in the Philippines, and a designer in Canada. This period emphasized that our industry isn’t limited by geography, and we embraced opportunities to expand our footprint nationally.
Another silver lining was the sense of community that emerged among designers. Biweekly mastermind meetings with peers became a source of support and inspiration. It reminded me of the power of connection and collaboration, even in challenging times. Finally, Covid-19 highlighted the importance of financial preparedness. Having reserves in place helped weather the storm, ensuring the business remained steady through the uncertainty.
These lessons continue to shape Rowan Hall Interiors, making us more efficient, connected, and prepared for the future.
Pricing:
- $0 – Discovery Call. Start your journey with a free Discovery Call with Alfie, our lead designer. This is your opportunity to share your design vision, challenges, and how your unique lifestyle and tastes shape your space. It’s a chance for us to understand your needs and discuss how we can help transform your home. Together, we’ll determine whether an Initial Design Consultation or another service might be the next best step.
- $400 – Initial Design Consultation or Paint Color Consultation. For those ready to dive into the details, we offer a two-hour Initial Design Consultation with Alfie or a Paint Color Consultation with Sylvia, our Color Specialist, for $350. These meetings are designed to provide expert advice and personalized guidance. The Initial Design Consultation is ideal for tackling larger design challenges, developing cohesive plans, or exploring layouts and furnishings. The Paint Color Consultation is perfect for choosing the best hues to complement your home, factoring in lighting, surroundings, and your personal preferences. Both consultations are often held on-site, but they can also be virtual or a mix of both, especially for clients relocating to Knoxville or surrounding areas. Give us access to your property, and we’ll handle the rest—walking you through questions while seeing the space firsthand. Following your consultation, you decide how to proceed. If you prefer a DIY approach, you’ll leave with expert insights and actionable advice. Or, if you’d like us to continue bringing your vision to life, we’d be thrilled to help every step of the way. The choice is entirely yours!
Contact Info:
- Website: https://rowanhallinteriors.com/
- Instagram: https://www.instagram.com/rowanhallinteriors/
- Facebook: https://www.facebook.com/rowanhallinteriors/
- LinkedIn: https://www.linkedin.com/company/rowan-hall-interiors/
- Yelp: https://www.yelp.com/biz/rowan-hall-interiors-knoxville
- Other: https://www.theidslist.com/rowan-hall-interiors-llc
