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Exploring Life & Business with Margaret Geiger of Twelve31 Media

Today we’d like to introduce you to Margaret Geiger.

Hi Margaret, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
I started Twelve31 Media as a ‘side hustle’ in 2018. Once I built up my clientele and felt confident in my work, I went full-time with my business. I had previously worked at a marketing agency and held marketing and sales positions at real estate and hospitality companies.

Since then, I’ve grown my one-woman show to a 6-figure company. Twelve31 Media specializes in social media, public relations, graphic design, website creation, and email marketing. We help small businesses discover their purpose by understanding their goals and putting together a conscious plan on how to achieve them through our creative marketing efforts.

My success is due to the people that trust in me and my work. Working with me is a partnership and collaboration. I teach, consult and offer insight to better help that individual or business. My clients appreciate my attention to detail and honest care for their business and success. 90% of my business has been referrals and I think that really speaks to their appreciation and trust in me.

I never knew I would own a business, but after these past couple of years, I wouldn’t want to do anything else!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I’m not the only one when I say 2020 was an interesting year. I had to part ways with a restaurant and event planning client because they had to shut down. I turned this negative situation into a positive one, by going after businesses that were thriving during the pandemic.

These included the real estate industry and homebuilders. 2020 ended as my best year yet (2021 already overthrowing that) and I’ve learned how to scale my business and really hone in on my skills and specialties in order to continue growth. You have to be confident in yourself and the client.

Do I see them as a long-term investment of my time? Could I upsell them on other services? Do they have other colleagues and friends that need my help? Does their business structure fit with mine? These are all good questions I ask myself prior to signing on to another client.

Thanks – so what else should our readers know about Twelve31 Media?
Twelve31 Media is all about helping our clients see their full potential and embark on a new journey of opportunity, growth, and success. When you work with Twelve31 Media, you get a fresh start. We specialize in social media, public relations, and email marketing.

We are also a matchmaker when it comes to helping our clients find what they need, whether it be new headshots, signage, printing needs, etc. We use our connections and community involvement to help others. That’s what sets us apart.

We’d love to hear about any fond memories you have from when you were growing up?
My family is very close. I’m in the middle with an older sister and younger brother. My parents and siblings all see each other at least once a month (we all live in South Carolina). My favorite childhood memories include being outside, going to sleepovers, playing sports, and traveling to Chicago to see family.

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