Today we’d like to introduce you to Josh Crisp
Hi Josh, so excited to have you with us today. What can you tell us about your story?
After working my way through college selling Real Estate I made the transition to Senior Living with a start up senior living development and management company based out of Houston, Texas. I remained in Knoxville, but my role was to help the business development and marketing to take the companies prototype to the marketing. After closing some successful deals I began to lead the marketing efforts for the community and was very quickly asked to lead all operational efforts for all of the communities. After 9 years of success with this company we had created a publicly traded and vertically integrated health system. At that time I exited to start a consulting company. For the next several years I was able to help many developers from other verticals successfully enter the senior housing industry across the country. In 2017 I launched the family of companies known now as Solinity. Solinity is now trademarked we have a development company, management company, and full stack marketing and PR agency. I also founded and own Bridge the Gap; The Senior Living Podcast Network which was the first podcast network in Senior Housing and also now the largest network of senior housing related digital content in the world and a full service media company. In 2017 we also launched our give back which is a 501c3 non profit organization called Pedal for Alzheimer’s that creates and manages cycling events across the country to futher research, education, and support for those suffering from the terrible disease. Our team’s do all of the work for free so that more money goes to the cause.
We all face challenges, but looking back would you describe it as a relatively smooth road?
This hasn’t been an easy road. The business in and of itself is very difficult but we have weathered many difficult times. In 2008 recession we diversified from just developing and managing our own assets to doing 3rd party in order to be able to continue to grow. Launching out on my own in 2013 and being completely self funded was difficult and then in 2017 launching multiple self funded companies was also a great growth challenge. After launching multiple self funded companies and being totally at risk, a global pandemic hit which not only hit our industry hard, but proved to be challenging on multiple fronts. As we got past the pandemic, continued challenges for growth such as rising cost of construction, tightening banking markets, cost of labor increases, and raising interest rates have challenged us to the core. We have continued to find ways to grow throughout.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I am known as a thought leader and self funded Entrepreneur in the Senior Housing industry. Our most simple mission is to create housing, programs, and services for the aging population. We have become an incubator for Unique models, products, and services to provide to our industry as well as to help others with their challenges. We are extremely diversified and integrated in our approaches.
What has been the most important lesson you’ve learned along your journey?
Take educated risks. Invest in yourself. Work hard everyday. Treat people fairly. Don’t do what you have a right to do, do the right thing, always. Love people.
Contact Info:
- Website: Solinity.com, BTGVoice.com, PedalforAlzheimers.org
- Instagram: @joshcrispofficial
