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Meet Rachel Swatzell

Today we’d like to introduce you to Rachel Swatzell.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I worked in the boutique and social media industry for a year before deciding to open my own business.

During the time, I was working in a boutique, I grew passionate about helping women feel confident by purchasing clothes that made them feel good.

This was a process I was personally learning for I’ve never felt good in my own skin until now, so this transpired into my desire to support women’s confidence through my own brand.

We all face challenges, but looking back would you describe it as a relatively smooth road?
I wish I could say yes, but no. It was smooth getting started but once I launched is when I hit bumps.

I have launched my business in the middle of completing my master’s degree, plus working another full-time job on top, so balancing essentially three full-time jobs is a work of art. I also just had to pause my business for a couple of weeks due to medical reasons and having surgery.

Plus, there is cutthroat competition around that made starting harder, but nothing I cannot handle. However, I would not want the road to be smooth because then I would never learn how to grow.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’ve been working in social media for a little over a year now, which has inspired me to earn my master’s in digital marketing. I am halfway through but I’m concentrating on social media for small businesses, learning how to maximize their business but keep their channels engaging and resourceful for consumers.

I take pride in making sure a business’s mission and value are creatively portrayed. My background is in creative and business writing which has aided the way I help businesses communicate and express myself. What sets me apart is that I am a go-getter who has her own small business pushing to succeed but also wants to help other small businesses do the same.

I am most proud of how I’ve grown in the past 2 years, especially during the pandemic.

While some struggled through the pandemic, I flourished because I had time to explore career opportunities. I’ve succeeded in multiple ways in my education but I’m 23, started my own business, and helped others feel inspired about their own business.

Is there something surprising that you feel even people who know you might not know about?
I used to be so shy and reserved, I would not talk to you even if I knew you all my life. Now people see me dancing on TikTok videos and I will talk to you till either one of us is late for something.

Contact Info:

Image Credits
Rachel Swatzell and Barbie Mullendore

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